Morocco has a rich musical culture with a great diversity of flavors from one region to another. Moroccan music has Berber, Spanish, Arabic, and Saharan influences. Issam, a rapper from the new generation of musicians, has taken his music to a different level by blending US trap sounds and traditional Moroccan music. With a unique style and dress code, the rapper from the Derb Sultan in Casablanca explores the link between his cultural identity and American trap music.
“I try to be different than other rappers. I want all my tracks to be different. My goal is to create a new vision. Here in Morocco, we have many different music genres and they are unique. So why not make tracks here that are 100% Moroccan but blended with other cultures, like the American culture,” says Issam.
Issam’s music was inspired by Young Thug. According to him, Young Thug was his biggest inspiration, he started music because of him because he adored his flow, his vision as an artist, and his style that influenced the world. Ever since Issam’s video for “Trap Beldi”, meaning “Hometown Trap” clocked 14 million YouTube views, his style has become a household name and he holds down the fort for Moroccan Trap music. If you haven’t seen his recent video for “Nike”, check it out. It’s worth your attention.